CONFIDENCE IN EVERY CASE The effectiveness of any fishing lure hinges on its performance, and performance stems from its design. AFTER YEARS DEVOTED TO TESTING AND DESIGN, weve meticulously honed the shape, length, width, metal composition, electroplating, and color combinations to create an exceptionally effective lure. PRECISION CONSTRUCTION & ENGINEERING the Iron Decoy lures have been designed to produce incredible consistent action during slow, average, and fast speeds. PATENTED BALL CHAIN DESIGN The innovative ball chain trailer design enhances the lures action while introducing both vibration and sound. DURABLE & RELIABLE The robust electroplated jewelry finish, along with the fully metallic water-resistant assembly, ensures your lure maintains its durability and reliability, looking and performing excellently for years to come.