Lively action gives a life-like presentation. Replicates the trout-attracting movement and appearance of small worms and other forage.

Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection for that super-tuned Z-Man sound and action.

The original realistic crawfish crankbait. These baits mimic a fleeing crawfish. The distinct, pulsating action is irresistible and extremely effective in rivers and streams.

The original realistic crawfish crankbait. These baits mimic a fleeing crawfish. The distinct, pulsating action is irresistible and extremely effective in rivers and streams.

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive posture when dragged along the bottom.

The original realistic crawfish crankbait. These baits mimic a fleeing crawfish. The distinct, pulsating action is irresistible and extremely effective in rivers and streams.

Often copied but never matched, the Rebel Pop-R remains the standard by which all other topwater poppers are judged. Don't be fooled by the imitations. These are the original Pop-Or's.

There's no logical explanation as to why this bait catches fish, but man-o-man it does! Rig it straight, Texas, Carolina, Wacky or drop-shot style. It's as versatile as it is productive.

The Rebel Wee-Crawfish, with its small life-like profile, entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams.

The Keitech Super Round tungsten jig heads are the finest lead-free jig heads currently available on the market. Their compact size-to-weight ratio, super sharp hooks and dense material are very effective for a variety of uses. Whether you are power fishing them with a swim bait, jerk-baiting them with a shad imitator, or finessing them with a Little Spider or wacky rig, there is a Super Round just right for the job.

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to hold on 18 times longer, which gives you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish!

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Every angler has watched a horsefly or other winged insect struggle on the surface and get eaten by a bass or panfish, and the Rebel Bumble Bug replicates this exciting moment with a floating crankbait that looks just like a big fly or bee. The Bumble Bug is great for ponds, creeks and streams and really gets kids hooked on fishing.

The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. Dependable true-running crankbait Life-like crawfish profile

The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the Crickhopper is a tremendous lure when twitched on top, but for trout anglers, a straight medium retrieve proves effective in tailraces or lakes. Awesome profile and super-realistic paint jobs that accurately mimic a real grasshopper. Can be used as a topwater or a crankbait Super-realistic grasshopper imitator Great multi-species lure

The Rebel Wee-Frog looks just like a real frog, but this crankbait has teeth. Work the Wee Frog slowly on top to mimic a frog that’s dazed and confused or bring it in with sweeps of the rod tip to create a realistic frog action.

Strike King Mr. Crappie Jigheads are small, round lead head panfish jigs with models featuring a painted eye on the head.

The brand new 1/16 oz Mr. Crappie Jig Head is a game changer. Drop it right on their head and watch how many more fish you pull out of those brush piles.

The brand new 1/16 oz Mr. Crappie Jig Head is a game changer. Drop it right on their head and watch how many more fish you pull out of those brush piles.

The brand new 1/16 oz Mr. Crappie Jig Head is a game changer. Drop it right on their head and watch how many more fish you pull out of those brush piles.

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and durable paints, stainless steel split rings and Eagle Claw Lazer Sharp Hooks.

The dressed Black Fury is great for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish and small stream trout. All dressed Black Furys feature either natural squirrel tail or bucktail.

The Lunkerhunt Prop Series is a family of hollow bodied soft lures that feature an innovative prop system, a super soft streamlined weedless design, premium hooks, and high-quality patterns.

6" crawler natural lifelike action.

This head design enhances a tube bait by providing a bulging head feature. The enlarged head matches gobies, sculpin, and other bottom dwelling prey.

The X Zone 60 Degree Tube Weight with Rattles gives your your tube the added attraction of sound to further entice a great bite. Made with super sharp Mustad Ultrapoint Hooks.

These Devil Baits are made of Steel that are Nickel or Gold plated