Soft Bait Lures

The Berkley Powerbait Maxscent Chigger Craw has taken a Bassmaster Classic winning profile and applied Powerbait Maxscent technology to it! It perfectly imitates a craw and has large, oversized pinchers that produce a wild swimming action at any retrieve speed. It is perfect as a jig trailer or use it on a Texas or Carolina rig.

Fish Fry features a lifelike profile with a tantalizing tail that produces non-stop action. These movements provoke aggressive strikes from bluegills, panfish, perch, and trout.

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp!

Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% MORE EFFECTIVE than the 1st generation baits.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish.

Smaller body perfect for light wire hooks. Slim ribbontail for increased swim action. Great walleye and panfish grub. Exclusive PowerBait scent and flavor.

Slender baitfish profile. Perfect drop shot bait that quivers wiggles with the smallest movements. Ribs provide more surface area for PowerBait MaxScent scent & flavor. The all-new material releases a super-charged scent field attracting fish in a way never before seen.

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

The Daiwa Yamamoto Neko Baits gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Worm features a thin body which provides a unique, quivering action.

Eurotackle developed an exclusive, innovative method to preserve all the natural characteristics of the wax worms for up to 2 years. The Mummy Worm will stay soft, resistant, and will even keep its juice inside. This is a versatile, 4-season bait that adapts to any fishing techniques. This preserved live bait is amazing for Trout, Salmon, Crappie, Perch, Bass, Catfish, Sunfish, Bluegill & more fish species. It also excels for ice fishing when rigged on a Tungsten ice jig. The Mummy Worm will always be a safe bet that will show you to catch more fish. They come in a small live bait container that you can keep in your tackle box. No more need for live waxworms, mealworms, nightcrawlers, Spikes. Our preserved wax worms are all you need when it comes to fishing worms. 12 colors available. Mummified wax worm : 35-40 worms/container. For fishing only

The Lunkerhunt Predator Pack comes with two action filled soft plastic swimbaits which has one of them pre-rigged and ready to go right out of the package.

The floating material along with the shape and design of this bait will generate action on any bait it is rigged on, creating an even more deadly bait in the water. As the name says, working in tandem with your favourite jig, swim jig, or other bait, you cannot go wrong.

The Lunkerhunt Typhon is our Solid Body Tube that is made with our Ultra Durable Soft Plastic that will stand up to catch after catch unlike most other soft plastic baits. Not only does it offer durability, it floats too, which allows the tentacles on this bait to flow and flap creating action that no fish can resist to hit and hold on too!

The Lunkerhunt Typhon is a Solid Body Tube made with our Ultra Durable Soft Plastic that will stand up to catch after catch unlike most other soft plastic baits. It’s not only durable, it also floats, allowing the tentacles on this bait to flow and flap creating action that no fish can resist to hit and hold on to.

Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short.

Infused with scent, Lunkerhunt Bait Jar Lures feature a special technology making them more durable than other baits or soft plastics. Bait Jar Lures will not dry out in the sun and will maintain their performance both in and out of the water. All Bait Jars come packed full of baits and are infused with Lunkerhunt's very own Lunker Attractant.

The Keitech 2-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The 2" Keitech Swing Impact swim bait works best on the super round head can be fished on a straight retrieve , bounced on the bottom or on a drop shot. Note that the 2" Keitech Swing Impact comes in a pack of 12

Draws attention when worked with the correct action. Retrieve it fast and bulge the surface to imitate a fleeing minnow, or slow things right down and bump the bottom at random intervals to make the Finesse Minnow seem like a wounded baitfish.

The Lunkerhunt Compact Frog has been designed for maximum efficiency and high percentage hook sets. It features short skirts, a compact body design, short wide gap hooks, and delivers high buoyancy right out of the pack.

All Descend Series soft plastics have been made using a revolutionary multi-port salt injection technology. This allows us to inject different salt concentrations into different areas within the lure. This results in natural sinking and swimming actions without the need to add weights or other tackle to achieve the desired action.

When rigged “Ned Style”, the Finesse Frog’s natural appearance and buoyant action make it look like a juvenile frog nosing around the bottom.

The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels. Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish. The Fetch Swimbait casts far and has a neutral and steady action under fast or slow retrieve speeds. This enables it to stay in the strike zone longer, even at slow speeds. The Fetch resembles live bait and predator fish cannot resist it.

The Lunkerhunt Prop Turtle is great for covering water and hauling in fish. It casts far and blasts out a bubble trail that calls fish in from a distance. The Prop Turtle excels in open water and crashes through light cover like a plow.

The Phantom Spider looks as good as it fishes. It features a hollow body weedless design and walking legs that stride, glide, and twitch as the spider is worked across the water surface.  The Phantom Spider features a self-righting ballast in its sternum to ensure a consistent natural action that aligns with the realism of the design.

The Lunkerhunt Prop Series is a family of hollow bodied soft lures that feature an innovative prop system, a super soft streamlined weedless design, premium hooks, and high-quality patterns.

Spicy 4" tubes are double dipped for durability and feature longer tentacles for more lifelike action when fished.

With its wide range of uses, Lunker Stick style baits have quickly become a favorite with anglers all over the world. As versatile as they are productive, Lunker Sticks feature a 5 inch long salt impregnated body. Lunker Sticks have a steady sink rate that is fast enough to allow anglers to cover water but slow enough to create a subtle fish triggering flutter action on the fall. Lunker Sticks come in a variety of color patterns that have been formulated to create both feeding as well as reaction strikes.